Marketing70% remote-eligible+6% YoY growth
Demand Generation Manager Salary
by City (2026)
Run multi-channel campaigns that generate and nurture qualified pipeline. National median: $120K/year. See how your city compares.
National median
$120K
Top 10% earn
$185K
Entry level
$90K
Salary growth
+6%/yr
Demand Generation Manager salary by city
Sorted by median salary| City | Entry | Median | Senior | COL | Tax |
|---|---|---|---|---|---|
| New York City, NY | $168K | $224K | $281K | 187 | 6.85% |
| Cambridge, MA | $167K | $222K | $278K | 185 | 5% |
| Pearl City, HI | $167K | $222K | $278K | 185 | 11% |
| Bellevue, WA | $158K | $210K | $263K | 175 | None ✓ |
| Irvine, CA | $155K | $206K | $258K | 172 | 9.3% |
| Yonkers, NY | $149K | $198K | $248K | 165 | 6.85% |
| Bethesda, MD | $149K | $198K | $248K | 165 | 5.75% |
| Kirkland, WA | $146K | $194K | $243K | 162 | None ✓ |
| Stamford, CT | $142K | $190K | $237K | 158 | 6.99% |
| Hilo, HI | $140K | $186K | $233K | 155 | 11% |
| San Francisco, CA | $135K | $180K | $225K | 224 | 9.3% |
| Santa Ana, CA | $135K | $180K | $225K | 150 | 9.3% |
| Anaheim, CA | $133K | $178K | $222K | 148 | 9.3% |
| Rockville, MD | $133K | $178K | $222K | 148 | 5.75% |
| San Jose, CA | $131K | $174K | $218K | 210 | 9.3% |
| Alexandria, VA | $131K | $174K | $218K | 145 | 5.75% |
| Elizabeth, NJ | $131K | $174K | $218K | 145 | 10.75% |
| Paterson, NJ | $126K | $168K | $210K | 140 | 10.75% |
| Oakland, CA | $124K | $166K | $207K | 185 | 9.3% |
| Chula Vista, CA | $124K | $166K | $207K | 138 | 9.3% |
| Washington, DC | $124K | $166K | $207K | 152 | 8.5% |
| Edison, NJ | $124K | $166K | $207K | 138 | 10.75% |
| Fairbanks, AK | $124K | $166K | $207K | 138 | None ✓ |
| Jersey City, NJ | $122K | $162K | $203K | 162 | 10.75% |
| Los Angeles, CA | $117K | $156K | $195K | 163 | 9.3% |
| Seattle, WA | $117K | $156K | $195K | 150 | None ✓ |
| Boston, MA | $117K | $156K | $195K | 162 | 5% |
| Arlington, VA | $117K | $156K | $195K | 148 | 5.75% |
| Newark, NJ | $115K | $154K | $192K | 155 | 10.75% |
| San Diego, CA | $113K | $150K | $188K | 148 | 9.3% |
| Long Beach, CA | $110K | $146K | $183K | 155 | 9.3% |
| New Haven, CT | $110K | $146K | $183K | 122 | 6.99% |
| Nashua, NH | $108K | $144K | $180K | 120 | None ✓ |
| Frisco, TX | $106K | $142K | $177K | 118 | None ✓ |
| Sacramento, CA | $106K | $142K | $177K | 128 | 9.3% |
| Riverside, CA | $106K | $142K | $177K | 118 | 9.3% |
| Naperville, IL | $106K | $142K | $177K | 118 | 4.95% |
| Vancouver, WA | $106K | $142K | $177K | 118 | None ✓ |
| Lowell, MA | $106K | $142K | $177K | 118 | 5% |
| Portland, OR | $106K | $142K | $177K | 130 | 9.9% |
| Gresham, OR | $106K | $142K | $177K | 118 | 9.9% |
| Bridgeport, CT | $106K | $142K | $177K | 118 | 6.99% |
| Manchester, NH | $106K | $142K | $177K | 118 | None ✓ |
| Burlington, VT | $106K | $142K | $177K | 118 | 6.6% |
| Providence, RI | $106K | $142K | $177K | 118 | 5.99% |
| Austin, TX | $103K | $138K | $173K | 110 | None ✓ |
| Hialeah, FL | $103K | $138K | $173K | 115 | None ✓ |
| Hollywood, FL | $103K | $138K | $173K | 115 | None ✓ |
| Chicago, IL | $103K | $138K | $173K | 107 | 4.95% |
| Scottsdale, AZ | $103K | $138K | $173K | 118 | 2.5% |
| Denver, CO | $103K | $138K | $173K | 118 | 4.55% |
| Lakewood, CO | $103K | $138K | $173K | 115 | 4.55% |
| Ann Arbor, MI | $103K | $138K | $173K | 115 | 4.25% |
| Frederick, MD | $103K | $138K | $173K | 115 | 5.75% |
| Portland, ME | $103K | $138K | $173K | 115 | 7.15% |
| Concord, NH | $103K | $138K | $173K | 115 | None ✓ |
| Warwick, RI | $103K | $138K | $173K | 115 | 5.99% |
| Miami, FL | $101K | $134K | $168K | 123 | None ✓ |
| Pembroke Pines, FL | $101K | $134K | $168K | 112 | None ✓ |
| Tacoma, WA | $101K | $134K | $168K | 128 | None ✓ |
| Fort Collins, CO | $101K | $134K | $168K | 112 | 4.55% |
| Worcester, MA | $101K | $134K | $168K | 120 | 5% |
| Cary, NC | $101K | $134K | $168K | 112 | 4.75% |
| Philadelphia, PA | $101K | $134K | $168K | 110 | 3.07% |
| Baltimore, MD | $101K | $134K | $168K | 115 | 5.75% |
| Honolulu, HI | $101K | $134K | $168K | 192 | 11% |
| Dallas, TX | $99K | $132K | $165K | 96 | None ✓ |
| Plano, TX | $99K | $132K | $165K | 105 | None ✓ |
| Atlanta, GA | $99K | $132K | $165K | 99 | 5.75% |
| Minneapolis, MN | $99K | $132K | $165K | 106 | 6.8% |
| Eugene, OR | $99K | $132K | $165K | 110 | 9.9% |
| Salt Lake City, UT | $99K | $132K | $165K | 105 | 4.85% |
| Hartford, CT | $99K | $132K | $165K | 118 | 6.99% |
| McKinney, TX | $97K | $130K | $162K | 108 | None ✓ |
| Round Rock, TX | $97K | $130K | $162K | 108 | None ✓ |
| Fort Lauderdale, FL | $97K | $130K | $162K | 118 | None ✓ |
| Gilbert, AZ | $97K | $130K | $162K | 108 | 2.5% |
| Tempe, AZ | $97K | $130K | $162K | 108 | 2.5% |
| Aurora, CO | $97K | $130K | $162K | 112 | 4.55% |
| Thornton, CO | $97K | $130K | $162K | 108 | 4.55% |
| Raleigh, NC | $97K | $130K | $162K | 102 | 4.75% |
| Durham, NC | $97K | $130K | $162K | 100 | 4.75% |
| St. Paul, MN | $97K | $130K | $162K | 104 | 6.8% |
| Boise, ID | $97K | $130K | $162K | 108 | 5.8% |
| Wilmington, DE | $97K | $130K | $162K | 108 | 6.6% |
| Anchorage, AK | $97K | $130K | $162K | 128 | None ✓ |
| Irving, TX | $95K | $126K | $158K | 97 | None ✓ |
| Stockton, CA | $95K | $126K | $158K | 105 | 9.3% |
| Tampa, FL | $95K | $126K | $158K | 102 | None ✓ |
| Phoenix, AZ | $95K | $126K | $158K | 100 | 2.5% |
| Chandler, AZ | $95K | $126K | $158K | 105 | 2.5% |
| Springfield, MA | $95K | $126K | $158K | 105 | 5% |
| Charlotte, NC | $95K | $126K | $158K | 100 | 4.75% |
| Nashville, TN | $95K | $126K | $158K | 102 | None ✓ |
| Salem, OR | $95K | $126K | $158K | 105 | 9.9% |
| Henderson, NV | $95K | $126K | $158K | 105 | None ✓ |
| Provo, UT | $95K | $126K | $158K | 100 | 4.85% |
| Meridian, ID | $95K | $126K | $158K | 105 | 5.8% |
| Houston, TX | $94K | $125K | $156K | 91 | None ✓ |
| Fort Worth, TX | $92K | $122K | $153K | 93 | None ✓ |
| Carrollton, TX | $92K | $122K | $153K | 102 | None ✓ |
| Orlando, FL | $92K | $122K | $153K | 100 | None ✓ |
| Reno, NV | $92K | $122K | $153K | 108 | None ✓ |
| Missoula, MT | $92K | $122K | $153K | 102 | 6.75% |
| Arlington, TX | $90K | $120K | $150K | 94 | None ✓ |
| Garland, TX | $90K | $120K | $150K | 91 | None ✓ |
| Denton, TX | $90K | $120K | $150K | 100 | None ✓ |
| San Bernardino, CA | $90K | $120K | $150K | 100 | 9.3% |
| St. Petersburg, FL | $90K | $120K | $150K | 105 | None ✓ |
| Cape Coral, FL | $90K | $120K | $150K | 100 | None ✓ |
| Mesa, AZ | $90K | $120K | $150K | 98 | 2.5% |
| Peoria, AZ | $90K | $120K | $150K | 100 | 2.5% |
| Richmond, VA | $90K | $120K | $150K | 98 | 5.75% |
| Columbus, OH | $90K | $120K | $150K | 90 | 3.99% |
| Pittsburgh, PA | $90K | $120K | $150K | 90 | 3.07% |
| Rochester, MN | $90K | $120K | $150K | 100 | 6.8% |
| Las Vegas, NV | $90K | $120K | $150K | 102 | None ✓ |
| West Jordan, UT | $90K | $120K | $150K | 100 | 4.85% |
| Charleston, SC | $90K | $120K | $150K | 105 | 6.5% |
| Overland Park, KS | $90K | $120K | $150K | 100 | 5.7% |
| Dover, DE | $90K | $120K | $150K | 100 | 6.6% |
| Albany, NY | $88K | $118K | $147K | 98 | 6.85% |
| Port St. Lucie, FL | $88K | $118K | $147K | 98 | None ✓ |
| Virginia Beach, VA | $88K | $118K | $147K | 98 | 5.75% |
| Chesapeake, VA | $88K | $118K | $147K | 98 | 5.75% |
| Cincinnati, OH | $88K | $118K | $147K | 88 | 3.99% |
| Kansas City, MO | $88K | $118K | $147K | 90 | 5.3% |
| Madison, WI | $88K | $118K | $147K | 102 | 5.3% |
| North Las Vegas, NV | $88K | $118K | $147K | 98 | None ✓ |
| West Valley City, UT | $88K | $118K | $147K | 98 | 4.85% |
| Orem, UT | $88K | $118K | $147K | 98 | 4.85% |
| Nampa, ID | $88K | $118K | $147K | 98 | 5.8% |
| Billings, MT | $88K | $118K | $147K | 98 | 6.75% |
| Lewiston, ME | $88K | $118K | $147K | 98 | 7.15% |
| Colorado Springs, CO | $86K | $115K | $144K | 102 | 4.55% |
| St. Louis, MO | $86K | $115K | $144K | 86 | 5.3% |
| Indianapolis, IN | $86K | $115K | $144K | 88 | 3.23% |
| Milwaukee, WI | $86K | $115K | $144K | 90 | 5.3% |
| Huntsville, AL | $86K | $115K | $144K | 88 | 5% |
| Fresno, CA | $86K | $114K | $143K | 102 | 9.3% |
| Bakersfield, CA | $86K | $114K | $143K | 95 | 9.3% |
| Rochester, NY | $86K | $114K | $143K | 90 | 6.85% |
| Jacksonville, FL | $86K | $114K | $143K | 93 | None ✓ |
| Aurora, IL | $86K | $114K | $143K | 95 | 4.95% |
| Glendale, AZ | $86K | $114K | $143K | 95 | 2.5% |
| Norfolk, VA | $86K | $114K | $143K | 95 | 5.75% |
| Newport News, VA | $86K | $114K | $143K | 95 | 5.75% |
| Detroit, MI | $86K | $114K | $143K | 82 | 4.25% |
| Allentown, PA | $86K | $114K | $143K | 95 | 3.07% |
| North Charleston, SC | $86K | $114K | $143K | 95 | 6.5% |
| Des Moines, IA | $86K | $114K | $143K | 88 | 4.82% |
| San Antonio, TX | $84K | $112K | $140K | 87 | None ✓ |
| Midland, TX | $83K | $110K | $138K | 92 | None ✓ |
| Buffalo, NY | $83K | $110K | $138K | 88 | 6.85% |
| Athens, GA | $83K | $110K | $138K | 92 | 5.75% |
| Duluth, MN | $83K | $110K | $138K | 92 | 6.8% |
| Louisville, KY | $83K | $110K | $138K | 85 | 5% |
| Greenville, SC | $83K | $110K | $138K | 92 | 6.5% |
| Omaha, NE | $83K | $110K | $138K | 88 | 5.84% |
| Cheyenne, WY | $83K | $110K | $138K | 92 | None ✓ |
| Grand Prairie, TX | $81K | $108K | $135K | 90 | None ✓ |
| Tallahassee, FL | $81K | $108K | $135K | 90 | None ✓ |
| Joliet, IL | $81K | $108K | $135K | 90 | 4.95% |
| Spokane, WA | $81K | $108K | $135K | 95 | None ✓ |
| Cleveland, OH | $81K | $108K | $135K | 82 | 3.99% |
| Grand Rapids, MI | $81K | $108K | $135K | 90 | 4.25% |
| Sterling Heights, MI | $81K | $108K | $135K | 90 | 4.25% |
| Kenosha, WI | $81K | $108K | $135K | 90 | 5.3% |
| New Orleans, LA | $81K | $108K | $135K | 92 | 6% |
| Fargo, ND | $81K | $108K | $135K | 90 | 2.5% |
| Corpus Christi, TX | $79K | $106K | $132K | 84 | None ✓ |
| Pasadena, TX | $79K | $106K | $132K | 88 | None ✓ |
| Mesquite, TX | $79K | $106K | $132K | 88 | None ✓ |
| Syracuse, NY | $79K | $106K | $132K | 88 | 6.85% |
| Gainesville, FL | $79K | $106K | $132K | 88 | None ✓ |
| Tucson, AZ | $79K | $106K | $132K | 90 | 2.5% |
| Savannah, GA | $79K | $106K | $132K | 92 | 5.75% |
| Greensboro, NC | $79K | $106K | $132K | 88 | 4.75% |
| Memphis, TN | $79K | $106K | $132K | 82 | None ✓ |
| Knoxville, TN | $79K | $106K | $132K | 85 | None ✓ |
| Chattanooga, TN | $79K | $106K | $132K | 88 | None ✓ |
| Green Bay, WI | $79K | $106K | $132K | 88 | 5.3% |
| Lexington, KY | $79K | $106K | $132K | 88 | 5% |
| Birmingham, AL | $79K | $106K | $132K | 82 | 5% |
| Columbia, SC | $79K | $106K | $132K | 88 | 6.5% |
| Oklahoma City, OK | $79K | $106K | $132K | 82 | 4.75% |
| Baton Rouge, LA | $79K | $106K | $132K | 88 | 6% |
| Albuquerque, NM | $79K | $106K | $132K | 88 | 5.9% |
| Great Falls, MT | $79K | $106K | $132K | 88 | 6.75% |
| Casper, WY | $79K | $106K | $132K | 88 | None ✓ |
| Bismarck, ND | $79K | $106K | $132K | 88 | 2.5% |
| Sioux Falls, SD | $79K | $106K | $132K | 88 | None ✓ |
| Rapid City, SD | $79K | $106K | $132K | 88 | None ✓ |
| Tulsa, OK | $77K | $103K | $129K | 80 | 4.75% |
| El Paso, TX | $77K | $102K | $128K | 82 | None ✓ |
| Beaumont, TX | $77K | $102K | $128K | 85 | None ✓ |
| Odessa, TX | $77K | $102K | $128K | 85 | None ✓ |
| Tyler, TX | $77K | $102K | $128K | 85 | None ✓ |
| Winston-Salem, NC | $77K | $102K | $128K | 85 | 4.75% |
| Warren, MI | $77K | $102K | $128K | 85 | 4.25% |
| Lansing, MI | $77K | $102K | $128K | 85 | 4.25% |
| Independence, MO | $77K | $102K | $128K | 85 | 5.3% |
| Lafayette, LA | $77K | $102K | $128K | 85 | 6% |
| Cedar Rapids, IA | $77K | $102K | $128K | 85 | 4.82% |
| Wichita, KS | $77K | $102K | $128K | 82 | 5.7% |
| Kansas City, KS | $77K | $102K | $128K | 85 | 5.7% |
| Lincoln, NE | $77K | $102K | $128K | 85 | 5.84% |
| Rio Rancho, NM | $77K | $102K | $128K | 85 | 5.9% |
| Fayetteville, AR | $77K | $102K | $128K | 85 | 4.9% |
| Lubbock, TX | $74K | $98K | $123K | 78 | None ✓ |
| Amarillo, TX | $74K | $98K | $123K | 82 | None ✓ |
| Waco, TX | $74K | $98K | $123K | 82 | None ✓ |
| Pueblo, CO | $74K | $98K | $123K | 82 | 4.55% |
| Columbus, GA | $74K | $98K | $123K | 82 | 5.75% |
| Augusta, GA | $74K | $98K | $123K | 82 | 5.75% |
| Fayetteville, NC | $74K | $98K | $123K | 82 | 4.75% |
| Clarksville, TN | $74K | $98K | $123K | 82 | None ✓ |
| South Bend, IN | $74K | $98K | $123K | 82 | 3.23% |
| Mobile, AL | $74K | $98K | $123K | 82 | 5% |
| Broken Arrow, OK | $74K | $98K | $123K | 82 | 4.75% |
| Davenport, IA | $74K | $98K | $123K | 82 | 4.82% |
| Little Rock, AR | $74K | $98K | $123K | 82 | 4.9% |
| Killeen, TX | $72K | $96K | $120K | 80 | None ✓ |
| Rockford, IL | $72K | $96K | $120K | 80 | 4.95% |
| Macon, GA | $72K | $96K | $120K | 80 | 5.75% |
| Akron, OH | $72K | $96K | $120K | 80 | 3.99% |
| Dayton, OH | $72K | $96K | $120K | 80 | 3.99% |
| Erie, PA | $72K | $96K | $120K | 80 | 3.07% |
| Springfield, MO | $72K | $96K | $120K | 80 | 5.3% |
| Fort Wayne, IN | $72K | $96K | $120K | 80 | 3.23% |
| Bowling Green, KY | $72K | $96K | $120K | 80 | 5% |
| Montgomery, AL | $72K | $96K | $120K | 80 | 5% |
| Norman, OK | $72K | $96K | $120K | 80 | 4.75% |
| Las Cruces, NM | $72K | $96K | $120K | 80 | 5.9% |
| Gulfport, MS | $72K | $96K | $120K | 80 | 5% |
| Laredo, TX | $70K | $94K | $117K | 76 | None ✓ |
| Abilene, TX | $70K | $94K | $117K | 78 | None ✓ |
| Toledo, OH | $70K | $94K | $117K | 78 | 3.99% |
| Evansville, IN | $70K | $94K | $117K | 78 | 3.23% |
| Shreveport, LA | $70K | $94K | $117K | 78 | 6% |
| Jackson, MS | $70K | $94K | $117K | 78 | 5% |
| Charleston, WV | $70K | $94K | $117K | 78 | 6.5% |
| Brownsville, TX | $68K | $90K | $113K | 75 | None ✓ |
| Fort Smith, AR | $68K | $90K | $113K | 75 | 4.9% |
| Huntington, WV | $68K | $90K | $113K | 75 | 6.5% |
COL-adjusted: where does your salary go furthest?
A $120K Demand Generation Manager salary in Houston (COL 91, no tax) has significantly more purchasing power than the same salary in San Francisco (COL 224, 9.3% state tax). Use our calculator to see the real numbers.
Try COL Calculator →Demand Generation Manager Salary Guide (2026)
The national median salary for a Demand Generation Manager is $120,000 per year. Entry-level positions typically start at $90,000, while experienced professionals in the top 25% earn $150,000 or more. The highest-paid 10% of Demand Generation Managers nationally earn $185,000+.
Education and requirements
Bachelor's degree. This role is 70% remote-eligible nationally, which significantly expands the geographic job market for workers in lower cost-of-living cities.
Salary growth outlook
Demand Generation Manager compensation is growing at 6% annually, well above the national average wage growth rate. Demand for qualified Demand Generation Managers significantly outpaces supply in most major metros.