Marketing72% remote-eligible+6.5% YoY growth

Social Media Manager Salary
by City (2026)

Manage brand presence across social media platforms through content, engagement, and analytics. National median: $60K/year. See how your city compares.

National median

$60K

Top 10% earn

$110K

Entry level

$45K

Salary growth

+6.5%/yr

Social Media Manager salary by city

Sorted by median salary

City	Entry	Median	Senior	COL	Tax
San Francisco, CA	$68K	$90K	$123K	224	9.3%
San Jose, CA	$65K	$87K	$119K	210	9.3%
New York City, NY	$63K	$84K	$115K	187	6.85%
Cambridge, MA	$63K	$84K	$114K	185	5%
Pearl City, HI	$63K	$84K	$114K	185	11%
Oakland, CA	$62K	$83K	$113K	185	9.3%
Washington, DC	$62K	$83K	$113K	152	8.5%
Bellevue, WA	$61K	$81K	$111K	175	None ✓
Jersey City, NJ	$61K	$81K	$111K	162	10.75%
Irvine, CA	$60K	$80K	$109K	172	9.3%
Los Angeles, CA	$59K	$78K	$107K	163	9.3%
Yonkers, NY	$59K	$78K	$107K	165	6.85%
Seattle, WA	$59K	$78K	$107K	150	None ✓
Boston, MA	$59K	$78K	$107K	162	5%
Arlington, VA	$59K	$78K	$107K	148	5.75%
Bethesda, MD	$59K	$78K	$107K	165	5.75%
Kirkland, WA	$58K	$77K	$106K	162	None ✓
Newark, NJ	$58K	$77K	$105K	155	10.75%
Stamford, CT	$57K	$76K	$104K	158	6.99%
San Diego, CA	$56K	$75K	$103K	148	9.3%
Hilo, HI	$57K	$75K	$103K	155	11%
Anaheim, CA	$55K	$74K	$100K	148	9.3%
Santa Ana, CA	$56K	$74K	$101K	150	9.3%
Rockville, MD	$55K	$74K	$100K	148	5.75%
Long Beach, CA	$55K	$73K	$100K	155	9.3%
Alexandria, VA	$54K	$73K	$99K	145	5.75%
Elizabeth, NJ	$54K	$73K	$99K	145	10.75%
Sacramento, CA	$53K	$71K	$97K	128	9.3%
Chula Vista, CA	$53K	$71K	$97K	138	9.3%
Portland, OR	$53K	$71K	$97K	130	9.9%
Paterson, NJ	$54K	$71K	$97K	140	10.75%
Edison, NJ	$53K	$71K	$97K	138	10.75%
Fairbanks, AK	$53K	$71K	$97K	138	None ✓
Austin, TX	$52K	$69K	$94K	110	None ✓
Chicago, IL	$52K	$69K	$94K	107	4.95%
Scottsdale, AZ	$52K	$69K	$94K	118	2.5%
Denver, CO	$52K	$69K	$94K	118	4.55%
Miami, FL	$50K	$67K	$92K	123	None ✓
Tacoma, WA	$50K	$67K	$92K	128	None ✓
Worcester, MA	$50K	$67K	$92K	120	5%
Philadelphia, PA	$50K	$67K	$92K	110	3.07%
Baltimore, MD	$50K	$67K	$92K	115	5.75%
Honolulu, HI	$50K	$67K	$92K	192	11%
Dallas, TX	$50K	$66K	$90K	96	None ✓
Plano, TX	$50K	$66K	$90K	105	None ✓
Atlanta, GA	$50K	$66K	$90K	99	5.75%
Minneapolis, MN	$50K	$66K	$90K	106	6.8%
Salt Lake City, UT	$50K	$66K	$90K	105	4.85%
New Haven, CT	$50K	$66K	$91K	122	6.99%
Hartford, CT	$50K	$66K	$90K	118	6.99%
Nashua, NH	$49K	$66K	$90K	120	None ✓
McKinney, TX	$49K	$65K	$89K	108	None ✓
Frisco, TX	$49K	$65K	$89K	118	None ✓
Riverside, CA	$49K	$65K	$89K	118	9.3%
Fort Lauderdale, FL	$49K	$65K	$89K	118	None ✓
Naperville, IL	$49K	$65K	$89K	118	4.95%
Vancouver, WA	$49K	$65K	$89K	118	None ✓
Aurora, CO	$49K	$65K	$89K	112	4.55%
Lowell, MA	$49K	$65K	$89K	118	5%
Raleigh, NC	$49K	$65K	$89K	102	4.75%
Durham, NC	$49K	$65K	$89K	100	4.75%
St. Paul, MN	$49K	$65K	$89K	104	6.8%
Gresham, OR	$49K	$65K	$89K	118	9.9%
Bridgeport, CT	$49K	$65K	$89K	118	6.99%
Manchester, NH	$49K	$65K	$89K	118	None ✓
Burlington, VT	$49K	$65K	$89K	118	6.6%
Providence, RI	$49K	$65K	$89K	118	5.99%
Anchorage, AK	$49K	$65K	$89K	128	None ✓
Hialeah, FL	$48K	$64K	$88K	115	None ✓
Pembroke Pines, FL	$48K	$64K	$87K	112	None ✓
Hollywood, FL	$48K	$64K	$88K	115	None ✓
Fort Collins, CO	$48K	$64K	$87K	112	4.55%
Lakewood, CO	$48K	$64K	$88K	115	4.55%
Cary, NC	$48K	$64K	$87K	112	4.75%
Ann Arbor, MI	$48K	$64K	$88K	115	4.25%
Frederick, MD	$48K	$64K	$88K	115	5.75%
Portland, ME	$48K	$64K	$88K	115	7.15%
Concord, NH	$48K	$64K	$88K	115	None ✓
Warwick, RI	$48K	$64K	$88K	115	5.99%
Irving, TX	$47K	$63K	$86K	97	None ✓
Round Rock, TX	$47K	$63K	$85K	108	None ✓
Tampa, FL	$47K	$63K	$86K	102	None ✓
Phoenix, AZ	$47K	$63K	$86K	100	2.5%
Chandler, AZ	$47K	$63K	$86K	105	2.5%
Gilbert, AZ	$47K	$63K	$85K	108	2.5%
Tempe, AZ	$47K	$63K	$85K	108	2.5%
Thornton, CO	$47K	$63K	$85K	108	4.55%
Charlotte, NC	$47K	$63K	$86K	100	4.75%
Nashville, TN	$47K	$63K	$86K	102	None ✓
Eugene, OR	$47K	$63K	$86K	110	9.9%
Provo, UT	$47K	$63K	$86K	100	4.85%
Boise, ID	$47K	$63K	$85K	108	5.8%
Wilmington, DE	$47K	$63K	$85K	108	6.6%
Houston, TX	$47K	$62K	$85K	91	None ✓
Stockton, CA	$46K	$62K	$84K	105	9.3%
Springfield, MA	$46K	$62K	$84K	105	5%
Salem, OR	$46K	$62K	$84K	105	9.9%
Henderson, NV	$46K	$62K	$84K	105	None ✓
Meridian, ID	$46K	$62K	$84K	105	5.8%
Fort Worth, TX	$46K	$61K	$84K	93	None ✓
Carrollton, TX	$46K	$61K	$83K	102	None ✓
Orlando, FL	$46K	$61K	$84K	100	None ✓
Reno, NV	$46K	$61K	$84K	108	None ✓
Missoula, MT	$46K	$61K	$83K	102	6.75%
Arlington, TX	$45K	$60K	$82K	94	None ✓
Garland, TX	$45K	$60K	$82K	91	None ✓
Denton, TX	$45K	$60K	$82K	100	None ✓
San Bernardino, CA	$45K	$60K	$82K	100	9.3%
Albany, NY	$45K	$60K	$82K	98	6.85%
St. Petersburg, FL	$45K	$60K	$82K	105	None ✓
Port St. Lucie, FL	$45K	$60K	$82K	98	None ✓
Cape Coral, FL	$45K	$60K	$82K	100	None ✓
Mesa, AZ	$45K	$60K	$82K	98	2.5%
Peoria, AZ	$45K	$60K	$82K	100	2.5%
Chesapeake, VA	$45K	$60K	$82K	98	5.75%
Richmond, VA	$45K	$60K	$82K	98	5.75%
Columbus, OH	$45K	$60K	$82K	90	3.99%
Pittsburgh, PA	$45K	$60K	$82K	90	3.07%
Rochester, MN	$45K	$60K	$82K	100	6.8%
Las Vegas, NV	$45K	$60K	$82K	102	None ✓
North Las Vegas, NV	$45K	$60K	$82K	98	None ✓
West Valley City, UT	$45K	$60K	$82K	98	4.85%
West Jordan, UT	$45K	$60K	$82K	100	4.85%
Orem, UT	$45K	$60K	$82K	98	4.85%
Charleston, SC	$45K	$60K	$82K	105	6.5%
Overland Park, KS	$45K	$60K	$82K	100	5.7%
Nampa, ID	$45K	$60K	$82K	98	5.8%
Billings, MT	$45K	$60K	$82K	98	6.75%
Lewiston, ME	$45K	$60K	$82K	98	7.15%
Dover, DE	$45K	$60K	$82K	100	6.6%
Bakersfield, CA	$44K	$59K	$81K	95	9.3%
Aurora, IL	$44K	$59K	$81K	95	4.95%
Glendale, AZ	$44K	$59K	$81K	95	2.5%
Virginia Beach, VA	$44K	$59K	$80K	98	5.75%
Norfolk, VA	$44K	$59K	$81K	95	5.75%
Newport News, VA	$44K	$59K	$81K	95	5.75%
Cincinnati, OH	$44K	$59K	$80K	88	3.99%
Allentown, PA	$44K	$59K	$81K	95	3.07%
Kansas City, MO	$44K	$59K	$80K	90	5.3%
Madison, WI	$44K	$59K	$80K	102	5.3%
North Charleston, SC	$44K	$59K	$81K	95	6.5%
Grand Prairie, TX	$43K	$58K	$79K	90	None ✓
Midland, TX	$44K	$58K	$79K	92	None ✓
Tallahassee, FL	$43K	$58K	$79K	90	None ✓
Joliet, IL	$43K	$58K	$79K	90	4.95%
Colorado Springs, CO	$43K	$58K	$79K	102	4.55%
Athens, GA	$44K	$58K	$79K	92	5.75%
Sterling Heights, MI	$43K	$58K	$79K	90	4.25%
St. Louis, MO	$43K	$58K	$79K	86	5.3%
Indianapolis, IN	$43K	$58K	$79K	88	3.23%
Milwaukee, WI	$43K	$58K	$79K	90	5.3%
Kenosha, WI	$43K	$58K	$79K	90	5.3%
Duluth, MN	$44K	$58K	$79K	92	6.8%
Huntsville, AL	$43K	$58K	$79K	88	5%
Greenville, SC	$44K	$58K	$79K	92	6.5%
Cheyenne, WY	$44K	$58K	$79K	92	None ✓
Fargo, ND	$43K	$58K	$79K	90	2.5%
Pasadena, TX	$43K	$57K	$78K	88	None ✓
Mesquite, TX	$43K	$57K	$78K	88	None ✓
Fresno, CA	$43K	$57K	$78K	102	9.3%
Rochester, NY	$43K	$57K	$78K	90	6.85%
Syracuse, NY	$43K	$57K	$78K	88	6.85%
Jacksonville, FL	$43K	$57K	$78K	93	None ✓
Gainesville, FL	$43K	$57K	$78K	88	None ✓
Greensboro, NC	$43K	$57K	$78K	88	4.75%
Chattanooga, TN	$43K	$57K	$78K	88	None ✓
Detroit, MI	$43K	$57K	$78K	82	4.25%
Green Bay, WI	$43K	$57K	$78K	88	5.3%
Lexington, KY	$43K	$57K	$78K	88	5%
Des Moines, IA	$43K	$57K	$78K	88	4.82%
Great Falls, MT	$43K	$57K	$78K	88	6.75%
Casper, WY	$43K	$57K	$78K	88	None ✓
Bismarck, ND	$43K	$57K	$78K	88	2.5%
Sioux Falls, SD	$43K	$57K	$78K	88	None ✓
Rapid City, SD	$43K	$57K	$78K	88	None ✓
San Antonio, TX	$42K	$56K	$76K	87	None ✓
Beaumont, TX	$42K	$56K	$77K	85	None ✓
Odessa, TX	$42K	$56K	$77K	85	None ✓
Tyler, TX	$42K	$56K	$77K	85	None ✓
Winston-Salem, NC	$42K	$56K	$77K	85	4.75%
Warren, MI	$42K	$56K	$77K	85	4.25%
Lansing, MI	$42K	$56K	$77K	85	4.25%
Independence, MO	$42K	$56K	$77K	85	5.3%
Lafayette, LA	$42K	$56K	$77K	85	6%
Cedar Rapids, IA	$42K	$56K	$77K	85	4.82%
Kansas City, KS	$42K	$56K	$77K	85	5.7%
Lincoln, NE	$42K	$56K	$77K	85	5.84%
Rio Rancho, NM	$42K	$56K	$77K	85	5.9%
Fayetteville, AR	$42K	$56K	$77K	85	4.9%
Amarillo, TX	$42K	$55K	$76K	82	None ✓
Killeen, TX	$41K	$55K	$75K	80	None ✓
Waco, TX	$42K	$55K	$76K	82	None ✓
Buffalo, NY	$41K	$55K	$75K	88	6.85%
Rockford, IL	$41K	$55K	$75K	80	4.95%
Pueblo, CO	$42K	$55K	$76K	82	4.55%
Columbus, GA	$42K	$55K	$76K	82	5.75%
Augusta, GA	$42K	$55K	$76K	82	5.75%
Macon, GA	$41K	$55K	$75K	80	5.75%
Fayetteville, NC	$42K	$55K	$76K	82	4.75%
Clarksville, TN	$42K	$55K	$76K	82	None ✓
Akron, OH	$41K	$55K	$75K	80	3.99%
Dayton, OH	$41K	$55K	$75K	80	3.99%
Erie, PA	$41K	$55K	$75K	80	3.07%
Springfield, MO	$41K	$55K	$75K	80	5.3%
Fort Wayne, IN	$41K	$55K	$75K	80	3.23%
South Bend, IN	$42K	$55K	$76K	82	3.23%
Louisville, KY	$41K	$55K	$75K	85	5%
Bowling Green, KY	$41K	$55K	$75K	80	5%
Montgomery, AL	$41K	$55K	$75K	80	5%
Mobile, AL	$42K	$55K	$76K	82	5%
Norman, OK	$41K	$55K	$75K	80	4.75%
Broken Arrow, OK	$42K	$55K	$76K	82	4.75%
Davenport, IA	$42K	$55K	$76K	82	4.82%
Omaha, NE	$41K	$55K	$75K	88	5.84%
Las Cruces, NM	$41K	$55K	$75K	80	5.9%
Gulfport, MS	$41K	$55K	$75K	80	5%
Brownsville, TX	$40K	$54K	$73K	75	None ✓
Abilene, TX	$41K	$54K	$74K	78	None ✓
Spokane, WA	$41K	$54K	$74K	95	None ✓
Cleveland, OH	$41K	$54K	$74K	82	3.99%
Toledo, OH	$41K	$54K	$74K	78	3.99%
Grand Rapids, MI	$41K	$54K	$74K	90	4.25%
Evansville, IN	$41K	$54K	$74K	78	3.23%
New Orleans, LA	$41K	$54K	$74K	92	6%
Shreveport, LA	$41K	$54K	$74K	78	6%
Jackson, MS	$41K	$54K	$74K	78	5%
Fort Smith, AR	$40K	$54K	$73K	75	4.9%
Charleston, WV	$41K	$54K	$74K	78	6.5%
Huntington, WV	$40K	$54K	$73K	75	6.5%
Corpus Christi, TX	$40K	$53K	$72K	84	None ✓
Tucson, AZ	$40K	$53K	$72K	90	2.5%
Savannah, GA	$40K	$53K	$72K	92	5.75%
Memphis, TN	$40K	$53K	$72K	82	None ✓
Knoxville, TN	$40K	$53K	$72K	85	None ✓
Birmingham, AL	$40K	$53K	$72K	82	5%
Columbia, SC	$40K	$53K	$72K	88	6.5%
Oklahoma City, OK	$40K	$53K	$72K	82	4.75%
Baton Rouge, LA	$40K	$53K	$72K	88	6%
Albuquerque, NM	$40K	$53K	$72K	88	5.9%
Tulsa, OK	$39K	$52K	$71K	80	4.75%
El Paso, TX	$38K	$51K	$70K	82	None ✓
Wichita, KS	$38K	$51K	$70K	82	5.7%
Lubbock, TX	$37K	$49K	$67K	78	None ✓
Little Rock, AR	$37K	$49K	$67K	82	4.9%
Laredo, TX	$35K	$47K	$64K	76	None ✓

COL-adjusted: where does your salary go furthest?

A $60K Social Media Manager salary in Houston (COL 91, no tax) has significantly more purchasing power than the same salary in San Francisco (COL 224, 9.3% state tax). Use our calculator to see the real numbers.

Try COL Calculator →

Social Media Manager Salary Guide (2026)

The national median salary for a Social Media Manager is $60,000 per year. Entry-level positions typically start at $45,000, while experienced professionals in the top 25% earn $82,000 or more. The highest-paid 10% of Social Media Managers nationally earn $110,000+.

Education and requirements

Bachelor's in Marketing or Communications. This role is 72% remote-eligible nationally, which significantly expands the geographic job market for workers in lower cost-of-living cities.

Salary growth outlook

Social Media Manager compensation is growing at 6.5% annually, well above the national average wage growth rate. Demand for qualified Social Media Managers significantly outpaces supply in most major metros.

Social Media Manager salary FAQ

How much does a Social Media Manager make?

The median Social Media Manager salary in the US is $60,000 per year — about $29/hour. Most earn between $45,000 (25th percentile) and $82,000 (75th percentile).

What is the starting salary for a Social Media Manager?

Entry-level Social Media Manager positions typically start around $45,000 per year. Pay rises with experience, specialization, and location.

How much do the highest-paid Social Media Managers earn?

The top 10% of Social Media Managers earn $110,000 or more per year — usually senior, lead, or specialized professionals in high-cost or high-demand markets.

Which city pays Social Media Managers the most?

San Francisco has the highest median Social Media Manager salary at $90K among the cities we track. But high-cost metros like San Francisco and New York often have lower real purchasing power once cost of living and taxes are factored in.

Are Social Media Manager salaries going up?

Yes — Social Media Manager pay is growing about 6.5% year over year, above the US average wage-growth rate.

Social Media Manager Salaryby City (2026)