What is the average Social Media Manager salary in the US?

The national median Social Media Manager salary is $60,000 per year. Entry-level positions start around $45,000, while senior professionals earn $110,000 or more.

Which city pays Social Media Managers the most?

San Francisco offers the highest median Social Media Manager salary at $90K per year among the cities we track. However, high-cost cities like San Francisco and New York often have lower purchasing power once cost of living is factored in.

How fast are Social Media Manager salaries growing?

Social Media Manager salaries are growing at 6.5% annually, above the national average wage growth rate.

Creative72% remote-eligible+6.5% YoY growth

Social Media Manager Salary
by City (2026)

Manage brand presence across social media platforms through content, engagement, and analytics. National median: $60K/year. See how your city compares.

National median

$60K

Top 10% earn

$110K

Entry level

$45K

Salary growth

+6.5%/yr

Social Media Manager salary by city

Sorted by median salary

City	Entry	Median	Senior	COL	Tax
San Francisco, CA	$68K	$90K	$123K	224	9.3%
San Jose, CA	$64K	$85K	$116K	210	9.3%
Los Angeles, CA	$63K	$84K	$115K	163	9.3%
Oakland, CA	$62K	$83K	$113K	185	9.3%
Long Beach, CA	$56K	$75K	$103K	155	9.3%
Washington, DC	$56K	$75K	$103K	152	8.5%
Jersey City, NJ	$56K	$75K	$103K	162	10.75%
San Diego, CA	$54K	$72K	$98K	148	9.3%
Seattle, WA	$54K	$72K	$98K	150	None ✓
Newark, NJ	$54K	$72K	$98K	155	10.75%
Boston, MA	$53K	$71K	$97K	162	5%
Arlington, VA	$53K	$71K	$97K	148	5.75%
Portland, OR	$53K	$71K	$97K	130	9.9%
Sacramento, CA	$50K	$67K	$92K	128	9.3%
Miami, FL	$50K	$66K	$90K	123	None ✓
Denver, CO	$50K	$66K	$90K	118	4.55%
Honolulu, HI	$50K	$66K	$90K	192	11%
Austin, TX	$49K	$65K	$89K	110	None ✓
Chicago, IL	$49K	$65K	$89K	107	4.95%
Scottsdale, AZ	$49K	$65K	$89K	118	2.5%
Worcester, MA	$49K	$65K	$89K	120	5%
Philadelphia, PA	$49K	$65K	$89K	110	3.07%
Fort Lauderdale, FL	$47K	$63K	$86K	118	None ✓
Tacoma, WA	$47K	$63K	$86K	128	None ✓
Atlanta, GA	$47K	$63K	$86K	99	5.75%
Nashville, TN	$47K	$63K	$86K	102	None ✓
Minneapolis, MN	$47K	$63K	$86K	106	6.8%
Baltimore, MD	$47K	$63K	$86K	115	5.75%
Hartford, CT	$47K	$63K	$86K	118	6.99%
Dallas, TX	$46K	$61K	$84K	96	None ✓
Plano, TX	$46K	$61K	$84K	105	None ✓
Aurora, CO	$46K	$61K	$84K	112	4.55%
St. Paul, MN	$46K	$61K	$84K	104	6.8%
Salt Lake City, UT	$46K	$61K	$84K	105	4.85%
Anchorage, AK	$46K	$61K	$84K	128	None ✓
Amarillo, TX	$45K	$60K	$82K	82	None ✓
Grand Prairie, TX	$45K	$60K	$82K	90	None ✓
Frisco, TX	$45K	$60K	$82K	118	None ✓
Brownsville, TX	$45K	$60K	$82K	75	None ✓
Pasadena, TX	$45K	$60K	$82K	88	None ✓
Mesquite, TX	$45K	$60K	$82K	88	None ✓
Killeen, TX	$45K	$60K	$82K	80	None ✓
Midland, TX	$45K	$60K	$82K	92	None ✓
Waco, TX	$45K	$60K	$82K	82	None ✓
Abilene, TX	$45K	$60K	$82K	78	None ✓
Beaumont, TX	$45K	$60K	$82K	85	None ✓
Round Rock, TX	$45K	$60K	$82K	108	None ✓
Denton, TX	$45K	$60K	$82K	100	None ✓
Odessa, TX	$45K	$60K	$82K	85	None ✓
Carrollton, TX	$45K	$60K	$82K	102	None ✓
Tyler, TX	$45K	$60K	$82K	85	None ✓
Bakersfield, CA	$45K	$60K	$82K	95	9.3%
Anaheim, CA	$45K	$60K	$82K	148	9.3%
Santa Ana, CA	$45K	$60K	$82K	150	9.3%
Riverside, CA	$45K	$60K	$82K	118	9.3%
Stockton, CA	$45K	$60K	$82K	105	9.3%
Chula Vista, CA	$45K	$60K	$82K	138	9.3%
Irvine, CA	$45K	$60K	$82K	172	9.3%
San Bernardino, CA	$45K	$60K	$82K	100	9.3%
New York City, NY	$45K	$60K	$82K	187	6.85%
Yonkers, NY	$45K	$60K	$82K	165	6.85%
Syracuse, NY	$45K	$60K	$82K	88	6.85%
Albany, NY	$45K	$60K	$82K	98	6.85%
Tampa, FL	$45K	$60K	$82K	102	None ✓
Orlando, FL	$45K	$60K	$82K	100	None ✓
Hialeah, FL	$45K	$60K	$82K	115	None ✓
Port St. Lucie, FL	$45K	$60K	$82K	98	None ✓
Cape Coral, FL	$45K	$60K	$82K	100	None ✓
Tallahassee, FL	$45K	$60K	$82K	90	None ✓
Pembroke Pines, FL	$45K	$60K	$82K	112	None ✓
Hollywood, FL	$45K	$60K	$82K	115	None ✓
Gainesville, FL	$45K	$60K	$82K	88	None ✓
Aurora, IL	$45K	$60K	$82K	95	4.95%
Joliet, IL	$45K	$60K	$82K	90	4.95%
Naperville, IL	$45K	$60K	$82K	118	4.95%
Rockford, IL	$45K	$60K	$82K	80	4.95%
Vancouver, WA	$45K	$60K	$82K	118	None ✓
Bellevue, WA	$45K	$60K	$82K	175	None ✓
Kirkland, WA	$45K	$60K	$82K	162	None ✓
Glendale, AZ	$45K	$60K	$82K	95	2.5%
Gilbert, AZ	$45K	$60K	$82K	108	2.5%
Tempe, AZ	$45K	$60K	$82K	108	2.5%
Peoria, AZ	$45K	$60K	$82K	100	2.5%
Fort Collins, CO	$45K	$60K	$82K	112	4.55%
Lakewood, CO	$45K	$60K	$82K	115	4.55%
Thornton, CO	$45K	$60K	$82K	108	4.55%
Pueblo, CO	$45K	$60K	$82K	82	4.55%
Columbus, GA	$45K	$60K	$82K	82	5.75%
Augusta, GA	$45K	$60K	$82K	82	5.75%
Athens, GA	$45K	$60K	$82K	92	5.75%
Macon, GA	$45K	$60K	$82K	80	5.75%
Springfield, MA	$45K	$60K	$82K	105	5%
Cambridge, MA	$45K	$60K	$82K	185	5%
Lowell, MA	$45K	$60K	$82K	118	5%
Raleigh, NC	$45K	$60K	$82K	102	4.75%
Greensboro, NC	$45K	$60K	$82K	88	4.75%
Durham, NC	$45K	$60K	$82K	100	4.75%
Winston-Salem, NC	$45K	$60K	$82K	85	4.75%
Fayetteville, NC	$45K	$60K	$82K	82	4.75%
Cary, NC	$45K	$60K	$82K	112	4.75%
Norfolk, VA	$45K	$60K	$82K	95	5.75%
Chesapeake, VA	$45K	$60K	$82K	98	5.75%
Newport News, VA	$45K	$60K	$82K	95	5.75%
Alexandria, VA	$45K	$60K	$82K	145	5.75%
Chattanooga, TN	$45K	$60K	$82K	88	None ✓
Clarksville, TN	$45K	$60K	$82K	82	None ✓
Toledo, OH	$45K	$60K	$82K	78	3.99%
Akron, OH	$45K	$60K	$82K	80	3.99%
Dayton, OH	$45K	$60K	$82K	80	3.99%
Warren, MI	$45K	$60K	$82K	85	4.25%
Sterling Heights, MI	$45K	$60K	$82K	90	4.25%
Ann Arbor, MI	$45K	$60K	$82K	115	4.25%
Lansing, MI	$45K	$60K	$82K	85	4.25%
Allentown, PA	$45K	$60K	$82K	95	3.07%
Erie, PA	$45K	$60K	$82K	80	3.07%
Springfield, MO	$45K	$60K	$82K	80	5.3%
Independence, MO	$45K	$60K	$82K	85	5.3%
Fort Wayne, IN	$45K	$60K	$82K	80	3.23%
Evansville, IN	$45K	$60K	$82K	78	3.23%
South Bend, IN	$45K	$60K	$82K	82	3.23%
Green Bay, WI	$45K	$60K	$82K	88	5.3%
Kenosha, WI	$45K	$60K	$82K	90	5.3%
Rochester, MN	$45K	$60K	$82K	100	6.8%
Duluth, MN	$45K	$60K	$82K	92	6.8%
Salem, OR	$45K	$60K	$82K	105	9.9%
Eugene, OR	$45K	$60K	$82K	110	9.9%
Gresham, OR	$45K	$60K	$82K	118	9.9%
Las Vegas, NV	$45K	$60K	$82K	102	None ✓
Henderson, NV	$45K	$60K	$82K	105	None ✓
North Las Vegas, NV	$45K	$60K	$82K	98	None ✓
West Valley City, UT	$45K	$60K	$82K	98	4.85%
West Jordan, UT	$45K	$60K	$82K	100	4.85%
Orem, UT	$45K	$60K	$82K	98	4.85%
Lexington, KY	$45K	$60K	$82K	88	5%
Bowling Green, KY	$45K	$60K	$82K	80	5%
Montgomery, AL	$45K	$60K	$82K	80	5%
Mobile, AL	$45K	$60K	$82K	82	5%
North Charleston, SC	$45K	$60K	$82K	95	6.5%
Greenville, SC	$45K	$60K	$82K	92	6.5%
Norman, OK	$45K	$60K	$82K	80	4.75%
Broken Arrow, OK	$45K	$60K	$82K	82	4.75%
Shreveport, LA	$45K	$60K	$82K	78	6%
Lafayette, LA	$45K	$60K	$82K	85	6%
Frederick, MD	$45K	$60K	$82K	115	5.75%
Rockville, MD	$45K	$60K	$82K	148	5.75%
Paterson, NJ	$45K	$60K	$82K	140	10.75%
Elizabeth, NJ	$45K	$60K	$82K	145	10.75%
Edison, NJ	$45K	$60K	$82K	138	10.75%
Bridgeport, CT	$45K	$60K	$82K	118	6.99%
New Haven, CT	$45K	$60K	$82K	122	6.99%
Stamford, CT	$45K	$60K	$82K	158	6.99%
Cedar Rapids, IA	$45K	$60K	$82K	85	4.82%
Davenport, IA	$45K	$60K	$82K	82	4.82%
Overland Park, KS	$45K	$60K	$82K	100	5.7%
Kansas City, KS	$45K	$60K	$82K	85	5.7%
Lincoln, NE	$45K	$60K	$82K	85	5.84%
Las Cruces, NM	$45K	$60K	$82K	80	5.9%
Rio Rancho, NM	$45K	$60K	$82K	85	5.9%
Boise, ID	$45K	$60K	$82K	108	5.8%
Meridian, ID	$45K	$60K	$82K	105	5.8%
Nampa, ID	$45K	$60K	$82K	98	5.8%
Billings, MT	$45K	$60K	$82K	98	6.75%
Missoula, MT	$45K	$60K	$82K	102	6.75%
Great Falls, MT	$45K	$60K	$82K	88	6.75%
Cheyenne, WY	$45K	$60K	$82K	92	None ✓
Casper, WY	$45K	$60K	$82K	88	None ✓
Fargo, ND	$45K	$60K	$82K	90	2.5%
Bismarck, ND	$45K	$60K	$82K	88	2.5%
Sioux Falls, SD	$45K	$60K	$82K	88	None ✓
Rapid City, SD	$45K	$60K	$82K	88	None ✓
Jackson, MS	$45K	$60K	$82K	78	5%
Gulfport, MS	$45K	$60K	$82K	80	5%
Fort Smith, AR	$45K	$60K	$82K	75	4.9%
Fayetteville, AR	$45K	$60K	$82K	85	4.9%
Charleston, WV	$45K	$60K	$82K	78	6.5%
Huntington, WV	$45K	$60K	$82K	75	6.5%
Portland, ME	$45K	$60K	$82K	115	7.15%
Lewiston, ME	$45K	$60K	$82K	98	7.15%
Manchester, NH	$45K	$60K	$82K	118	None ✓
Nashua, NH	$45K	$60K	$82K	120	None ✓
Concord, NH	$45K	$60K	$82K	115	None ✓
Burlington, VT	$45K	$60K	$82K	118	6.6%
Providence, RI	$45K	$60K	$82K	118	5.99%
Warwick, RI	$45K	$60K	$82K	115	5.99%
Wilmington, DE	$45K	$60K	$82K	108	6.6%
Dover, DE	$45K	$60K	$82K	100	6.6%
Pearl City, HI	$45K	$60K	$82K	185	11%
Hilo, HI	$45K	$60K	$82K	155	11%
Fairbanks, AK	$45K	$60K	$82K	138	None ✓
Bethesda, MD	$45K	$60K	$82K	165	5.75%
McKinney, TX	$44K	$59K	$80K	108	None ✓
St. Petersburg, FL	$44K	$59K	$80K	105	None ✓
Phoenix, AZ	$44K	$59K	$80K	100	2.5%
Chandler, AZ	$44K	$59K	$80K	105	2.5%
Charlotte, NC	$44K	$59K	$80K	100	4.75%
Provo, UT	$44K	$59K	$80K	100	4.85%
Fort Worth, TX	$43K	$58K	$79K	93	None ✓
Irving, TX	$43K	$58K	$79K	97	None ✓
Reno, NV	$43K	$58K	$79K	108	None ✓
Charleston, SC	$43K	$58K	$79K	105	6.5%
Houston, TX	$43K	$57K	$78K	91	None ✓
Arlington, TX	$43K	$57K	$78K	94	None ✓
Pittsburgh, PA	$43K	$57K	$78K	90	3.07%
Madison, WI	$43K	$57K	$78K	102	5.3%
Mesa, AZ	$42K	$56K	$77K	98	2.5%
Richmond, VA	$42K	$56K	$77K	98	5.75%
Columbus, OH	$42K	$56K	$77K	90	3.99%
Garland, TX	$41K	$55K	$75K	91	None ✓
Jacksonville, FL	$41K	$55K	$75K	93	None ✓
Colorado Springs, CO	$41K	$55K	$75K	102	4.55%
Virginia Beach, VA	$41K	$55K	$75K	98	5.75%
Cincinnati, OH	$41K	$55K	$75K	88	3.99%
Kansas City, MO	$41K	$55K	$75K	90	5.3%
New Orleans, LA	$41K	$55K	$75K	92	6%
San Antonio, TX	$41K	$54K	$74K	87	None ✓
Fresno, CA	$41K	$54K	$74K	102	9.3%
Rochester, NY	$41K	$54K	$74K	90	6.85%
Detroit, MI	$41K	$54K	$74K	82	4.25%
St. Louis, MO	$41K	$54K	$74K	86	5.3%
Indianapolis, IN	$41K	$54K	$74K	88	3.23%
Milwaukee, WI	$41K	$54K	$74K	90	5.3%
Buffalo, NY	$40K	$53K	$72K	88	6.85%
Savannah, GA	$40K	$53K	$72K	92	5.75%
Louisville, KY	$40K	$53K	$72K	85	5%
Huntsville, AL	$40K	$53K	$72K	88	5%
Spokane, WA	$39K	$52K	$71K	95	None ✓
Cleveland, OH	$39K	$52K	$71K	82	3.99%
Grand Rapids, MI	$39K	$52K	$71K	90	4.25%
Des Moines, IA	$39K	$52K	$71K	88	4.82%
Omaha, NE	$39K	$52K	$71K	88	5.84%
Corpus Christi, TX	$38K	$51K	$70K	84	None ✓
Tucson, AZ	$38K	$51K	$70K	90	2.5%
Memphis, TN	$38K	$51K	$70K	82	None ✓
Albuquerque, NM	$38K	$51K	$70K	88	5.9%
Knoxville, TN	$38K	$50K	$69K	85	None ✓
Birmingham, AL	$38K	$50K	$69K	82	5%
Columbia, SC	$38K	$50K	$69K	88	6.5%
Oklahoma City, OK	$38K	$50K	$69K	82	4.75%
Baton Rouge, LA	$38K	$50K	$69K	88	6%
El Paso, TX	$37K	$49K	$67K	82	None ✓
Tulsa, OK	$37K	$49K	$67K	80	4.75%
Wichita, KS	$37K	$49K	$67K	82	5.7%
Lubbock, TX	$36K	$48K	$66K	78	None ✓
Little Rock, AR	$36K	$48K	$66K	82	4.9%
Laredo, TX	$34K	$45K	$62K	76	None ✓

COL-adjusted: where does your salary go furthest?

A $60K Social Media Manager salary in Houston (COL 91, no tax) has significantly more purchasing power than the same salary in San Francisco (COL 224, 9.3% state tax). Use our calculator to see the real numbers.

Try COL Calculator →

Social Media Manager Salary Guide (2026)

The national median salary for a Social Media Manager is $60,000 per year. Entry-level positions typically start at $45,000, while experienced professionals in the top 25% earn $82,000 or more. The highest-paid 10% of Social Media Managers nationally earn $110,000+.

Education and requirements

Bachelor's in Marketing or Communications. This role is 72% remote-eligible nationally, which significantly expands the geographic job market for workers in lower cost-of-living cities.

Salary growth outlook

Social Media Manager compensation is growing at 6.5% annually, well above the national average wage growth rate. Demand for qualified Social Media Managers significantly outpaces supply in most major metros.

Social Media Manager Salaryby City (2026)