Marketing Analyst Salary
in Houston, TX
Analyze marketing data, measure campaign performance, and provide actionable insights. Median salary in Houston: $73K/year. Data from BLS, O*NET, and H-1B disclosures.
Salary range in Houston
Source: BLS OES 2026, H-1B DOL Disclosures Q1 2026. Figures represent annual base salary in Houston, Texas.
Key facts for Houston
Salary forecast: Houston Marketing Analyst to 2030
Based on BLS 2022–2032 Employment Projections and WEF Future of Jobs Report 2026. At current growth rates, median salary reaches $73K by 2030.
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Marketing Analyst Salary in Houston, Texas: Complete Guide (2026)
The median Marketing Analyst salary in Houston, TX is $73,000 per year as of Q1 2026. This figure represents the midpoint of all reported compensation for this role in the Houston–TX metropolitan area, based on data from the Bureau of Labor Statistics Occupational Employment Statistics, H-1B visa disclosures from the Department of Labor, and O*NET occupational data.
Salary range for Marketing Analyst in Houston
Entry-level Marketing Analysts in Houston with 0–2 years of experience typically earn between $54,000 and $73,000 annually. Mid-career professionals with 3–7 years command $73,000 to $99,000, while senior-level practitioners with 8+ years of experience regularly earn $99,000 to $130,000 or more.
Cost of living in Houston for Marketing Analysts
Houston has a cost of living index of 91 compared to the US national average of 100. This means your salary goes approximately 9% further in Houston than the national average. Crucially, Texas has no state income tax — giving Houston-based Marketing Analysts an immediate 5–7% take-home pay advantage over workers in states like California (9.3%) or New York (6.85%).
Education requirements for Marketing Analyst
Bachelor's in Marketing, Statistics, or Business. This role is 65% remote-eligible nationally, which can significantly expand the job market for Houston-based professionals.