Manage online retail operations including product listings, conversions, and digital marketing. Median salary in Lubbock: $66K/year. Data from BLS, O*NET, and H-1B disclosures.
Figures represent annual base salary in Lubbock, Texas. Reviewed by SalaryOptics Editorial · How we calculate this →
Analysis derived from the salary, COL, tax, and labor-market figures above — specific to this role and city.
E-Commerce Managers in Lubbock earn approximately 22% lower than the US national median for this role — a $19,000 discount on annual base salary. Lubbock's lower wage level partially reflects the area's cost-of-living index of 78 (US avg = 100).
Texas has no state income tax, which is worth roughly $6,138 per year at this salary level compared to a California E-Commerce Manager on the same gross pay. A Lubbock E-Commerce Manager would need to earn $72,767 in California to net the same take-home.
This role's national salaries are growing at 7.5% year-over-year, well above the BLS all-occupations average of ~3.5%. If that pace holds, the Lubbock median reaches $94,752 in five years.
Based on BLS 2022–2032 Employment Projections and WEF Future of Jobs Report 2026. At current growth rates, median salary reaches $66K by 2030.
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The median E-Commerce Manager salary in Lubbock, TX is $66,000 per year as of Q1 2026. This figure represents the midpoint of all reported compensation for this role in the Lubbock–TX metropolitan area, based on data from the Bureau of Labor Statistics Occupational Employment Statistics, H-1B visa disclosures from the Department of Labor, and O*NET occupational data.
Entry-level E-Commerce Managers in Lubbock with 0–2 years of experience typically earn between $48,000 and $66,000 annually. Mid-career professionals with 3–7 years command $66,000 to $90,000, while senior-level practitioners with 8+ years of experience regularly earn $90,000 to $119,000 or more.
Lubbock has a cost of living index of 78 compared to the US national average of 100. This means your salary goes approximately 22% further in Lubbock than the national average. Crucially, Texas has no state income tax — giving Lubbock-based E-Commerce Managers an immediate 5–7% take-home pay advantage over workers in states like California (9.3%) or New York (6.85%).
Bachelor's in Marketing or Business. This role is 65% remote-eligible nationally, which can significantly expand the job market for Lubbock-based professionals.