BusinessUpdated Q1 2025

Content Strategist Salary
in Madison, WI

Plan and manage content programs that attract and retain audiences. Median salary in Madison: $74K/year. Data from BLS, O*NET, and H-1B disclosures.

Median salary
$74K
per year
Take-home: $48K

Salary range in Madison

Entry level (25th)$54,000
Median (50th)$74,000
Senior (75th)$98,000
Top earner (90th)$127,000

Source: BLS OES 2026, H-1B DOL Disclosures Q1 2026. Figures represent annual base salary in Madison, Wisconsin.

Key facts for Madison

Median salary
$74K
annual
Take-home pay
$48K
after fed/state tax
COL index
102
100 = US avg
State income tax
5.3%
annual
Avg 1BR rent
$1,500
per month
YoY growth
+5.2%
salary trend

Salary forecast: Madison Content Strategist to 2030

Based on BLS 2022–2032 Employment Projections and WEF Future of Jobs Report 2025. At current growth rates, median salary reaches $74K by 2030.

Salary trend & forecast — Madison

Historical (2019–2025) + projected to 2030 based on BLS growth rates

HistoricalProjected
Content Strategist salary trend 2019–2030PROJECTED →$62K$68K$73K$79K$84K201920212023202520272029
2026
$76K
projected
2027
$78K
projected
2028
$80K
projected
2029
$82K
projected
2030
$84K
projected

Projections based on BLS Employment Projections 2022–2032 CAGR and WEF Jobs Report 2025. Not financial advice.

YearProjected median salaryvs today
2027 projected$74,000+$0
2028 projected$74,000+$0
2029 projected$74,000+$0
2030 projected$74,000+$0

Projections use compound annual growth rate (CAGR) from BLS occupational outlook data. Actual salaries may vary.

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Content Strategist Salary in Madison, Wisconsin: Complete Guide (2026)

The median Content Strategist salary in Madison, WI is $74,000 per year as of Q1 2025. This figure represents the midpoint of all reported compensation for this role in the Madison–WI metropolitan area, based on data from the Bureau of Labor Statistics Occupational Employment Statistics, H-1B visa disclosures from the Department of Labor, and O*NET occupational data.

Salary range for Content Strategist in Madison

Entry-level Content Strategists in Madison with 0–2 years of experience typically earn between $54,000 and $74,000 annually. Mid-career professionals with 3–7 years command $74,000 to $98,000, while senior-level practitioners with 8+ years of experience regularly earn $98,000 to $127,000 or more.

Cost of living in Madison for Content Strategists

Madison has a cost of living index of 102 compared to the US national average of 100. Living costs in Madison are close to the national average. Wisconsin has a 5.3% state income tax rate.

Education requirements for Content Strategist

Bachelor's in Communications, Marketing, or English. This role is 70% remote-eligible nationally, which can significantly expand the job market for Madison-based professionals.

Content Strategist salary in nearby cities

CityMedian salaryCOL index
Madison (current)$74K102
Milwaukee90
Green Bay88
Kenosha90