Develop and execute marketing strategies to drive brand awareness and revenue growth. Median salary in Odessa: $103K/year. Data from BLS, O*NET, and H-1B disclosures.
Figures represent annual base salary in Odessa, Texas. Reviewed by SalaryOptics Editorial · How we calculate this →
Analysis derived from the salary, COL, tax, and labor-market figures above — specific to this role and city.
Marketing Managers in Odessa earn approximately 6% lower than the US national median for this role — a $7,000 discount on annual base salary. Odessa's lower wage level partially reflects the area's cost-of-living index of 85 (US avg = 100).
Adjusted for Odessa's cost-of-living index (85), the median Marketing Manager salary buys the equivalent of $121,176 in a US-average-cost city. That's $11,176 more purchasing power than the national median — a meaningful real-wage advantage.
Texas has no state income tax, which is worth roughly $9,579 per year at this salary level compared to a California Marketing Manager on the same gross pay. A Odessa Marketing Manager would need to earn $113,561 in California to net the same take-home.
Based on BLS 2022–2032 Employment Projections and WEF Future of Jobs Report 2026. At current growth rates, median salary reaches $113K by 2030.
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The median Marketing Manager salary in Odessa, TX is $103,000 per year as of Q1 2026. This figure represents the midpoint of all reported compensation for this role in the Odessa–TX metropolitan area, based on data from the Bureau of Labor Statistics Occupational Employment Statistics, H-1B visa disclosures from the Department of Labor, and O*NET occupational data.
Entry-level Marketing Managers in Odessa with 0–2 years of experience typically earn between $73,000 and $103,000 annually. Mid-career professionals with 3–7 years command $103,000 to $142,000, while senior-level practitioners with 8+ years of experience regularly earn $142,000 to $187,000 or more.
Odessa has a cost of living index of 85 compared to the US national average of 100. This means your salary goes approximately 15% further in Odessa than the national average. Crucially, Texas has no state income tax — giving Odessa-based Marketing Managers an immediate 5–7% take-home pay advantage over workers in states like California (9.3%) or New York (6.85%).
Bachelor's in Marketing, Business, or Communications; MBA at senior levels. This role is 52% remote-eligible nationally, which can significantly expand the job market for Odessa-based professionals.