Analyze marketing data, measure campaign performance, and provide actionable insights. Median salary in Rochester: $67K/year. Data from BLS, O*NET, and H-1B disclosures.
Figures represent annual base salary in Rochester, New York. Reviewed by SalaryOptics Editorial · How we calculate this →
Analysis derived from the salary, COL, tax, and labor-market figures above — specific to this role and city.
Marketing Analysts in Rochester earn approximately 4% lower than the US national median for this role — a $3,000 discount on annual base salary. Rochester's lower wage level partially reflects the area's cost-of-living index of 90 (US avg = 100).
Adjusted for Rochester's cost-of-living index (90), the median Marketing Analyst salary buys the equivalent of $74,444 in a US-average-cost city. That's $4,444 more purchasing power than the national median — a meaningful real-wage advantage.
This role's national salaries are growing at 6% year-over-year, well above the BLS all-occupations average of ~3.5%. If that pace holds, the Rochester median reaches $89,661 in five years.
Based on BLS 2022–2032 Employment Projections and WEF Future of Jobs Report 2026. At current growth rates, median salary reaches $67K by 2030.
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The median Marketing Analyst salary in Rochester, NY is $67,000 per year as of Q1 2026. This figure represents the midpoint of all reported compensation for this role in the Rochester–NY metropolitan area, based on data from the Bureau of Labor Statistics Occupational Employment Statistics, H-1B visa disclosures from the Department of Labor, and O*NET occupational data.
Entry-level Marketing Analysts in Rochester with 0–2 years of experience typically earn between $49,000 and $67,000 annually. Mid-career professionals with 3–7 years command $67,000 to $90,000, while senior-level practitioners with 8+ years of experience regularly earn $90,000 to $119,000 or more.
Rochester has a cost of living index of 90 compared to the US national average of 100. This means your salary goes approximately 10% further in Rochester than the national average. New York has a 6.85% state income tax rate.
Bachelor's in Marketing, Statistics, or Business. This role is 65% remote-eligible nationally, which can significantly expand the job market for Rochester-based professionals.