Marketing50% remote-eligible+5% YoY growth

VP of Marketing Salary
by City (2026)

Own marketing strategy, brand, and demand generation at the executive level. National median: $228K/year. See how your city compares.

National median

$228K

Top 10% earn

$380K

Entry level

$175K

Salary growth

+5%/yr

VP of Marketing salary by city

Sorted by median salary

City	Entry	Median	Senior	COL	Tax
San Francisco, CA	$263K	$342K	$443K	224	9.3%
San Jose, CA	$254K	$331K	$428K	210	9.3%
New York City, NY	$246K	$320K	$414K	187	6.85%
Cambridge, MA	$244K	$318K	$411K	185	5%
Pearl City, HI	$244K	$318K	$411K	185	11%
Oakland, CA	$241K	$315K	$407K	185	9.3%
Washington, DC	$241K	$315K	$407K	152	8.5%
Jersey City, NJ	$236K	$308K	$398K	162	10.75%
Bellevue, WA	$236K	$307K	$398K	175	None ✓
Irvine, CA	$234K	$304K	$394K	172	9.3%
Yonkers, NY	$228K	$297K	$384K	165	6.85%
Bethesda, MD	$228K	$297K	$384K	165	5.75%
Los Angeles, CA	$228K	$296K	$384K	163	9.3%
Seattle, WA	$228K	$296K	$384K	150	None ✓
Boston, MA	$228K	$296K	$384K	162	5%
Arlington, VA	$228K	$296K	$384K	148	5.75%
Kirkland, WA	$226K	$294K	$380K	162	None ✓
Newark, NJ	$224K	$292K	$378K	155	10.75%
Stamford, CT	$222K	$290K	$375K	158	6.99%
Hilo, HI	$220K	$287K	$371K	155	11%
San Diego, CA	$219K	$285K	$369K	148	9.3%
Santa Ana, CA	$216K	$281K	$364K	150	9.3%
Anaheim, CA	$214K	$279K	$361K	148	9.3%
Rockville, MD	$214K	$279K	$361K	148	5.75%
Long Beach, CA	$214K	$278K	$360K	155	9.3%
Alexandria, VA	$212K	$276K	$357K	145	5.75%
Elizabeth, NJ	$212K	$276K	$357K	145	10.75%
Paterson, NJ	$208K	$271K	$351K	140	10.75%
Sacramento, CA	$207K	$269K	$348K	128	9.3%
Chula Vista, CA	$206K	$269K	$348K	138	9.3%
Portland, OR	$207K	$269K	$348K	130	9.9%
Edison, NJ	$206K	$269K	$348K	138	10.75%
Fairbanks, AK	$206K	$269K	$348K	138	None ✓
Austin, TX	$201K	$262K	$339K	110	None ✓
Chicago, IL	$201K	$262K	$339K	107	4.95%
Scottsdale, AZ	$201K	$262K	$339K	118	2.5%
Denver, CO	$201K	$262K	$339K	118	4.55%
Miami, FL	$196K	$255K	$330K	123	None ✓
Tacoma, WA	$196K	$255K	$330K	128	None ✓
Worcester, MA	$196K	$255K	$330K	120	5%
Philadelphia, PA	$196K	$255K	$330K	110	3.07%
Baltimore, MD	$196K	$255K	$330K	115	5.75%
Honolulu, HI	$196K	$255K	$330K	192	11%
New Haven, CT	$194K	$252K	$326K	122	6.99%
Dallas, TX	$193K	$251K	$325K	96	None ✓
Plano, TX	$193K	$251K	$325K	105	None ✓
Atlanta, GA	$193K	$251K	$325K	99	5.75%
Minneapolis, MN	$193K	$251K	$325K	106	6.8%
Salt Lake City, UT	$193K	$251K	$325K	105	4.85%
Hartford, CT	$193K	$251K	$325K	118	6.99%
Nashua, NH	$192K	$250K	$324K	120	None ✓
Frisco, TX	$190K	$248K	$321K	118	None ✓
Riverside, CA	$190K	$248K	$321K	118	9.3%
Naperville, IL	$190K	$248K	$321K	118	4.95%
Vancouver, WA	$190K	$248K	$321K	118	None ✓
Lowell, MA	$190K	$248K	$321K	118	5%
Gresham, OR	$190K	$248K	$321K	118	9.9%
Bridgeport, CT	$190K	$248K	$321K	118	6.99%
Manchester, NH	$190K	$248K	$321K	118	None ✓
Burlington, VT	$190K	$248K	$321K	118	6.6%
Providence, RI	$190K	$248K	$321K	118	5.99%
McKinney, TX	$189K	$246K	$319K	108	None ✓
Fort Lauderdale, FL	$189K	$246K	$319K	118	None ✓
Aurora, CO	$189K	$246K	$319K	112	4.55%
Raleigh, NC	$189K	$246K	$319K	102	4.75%
Durham, NC	$189K	$246K	$319K	100	4.75%
St. Paul, MN	$189K	$246K	$319K	104	6.8%
Anchorage, AK	$189K	$246K	$319K	128	None ✓
Hialeah, FL	$188K	$245K	$317K	115	None ✓
Hollywood, FL	$188K	$245K	$317K	115	None ✓
Lakewood, CO	$188K	$245K	$317K	115	4.55%
Ann Arbor, MI	$188K	$245K	$317K	115	4.25%
Frederick, MD	$188K	$245K	$317K	115	5.75%
Portland, ME	$188K	$245K	$317K	115	7.15%
Concord, NH	$188K	$245K	$317K	115	None ✓
Warwick, RI	$188K	$245K	$317K	115	5.99%
Pembroke Pines, FL	$186K	$242K	$313K	112	None ✓
Fort Collins, CO	$186K	$242K	$313K	112	4.55%
Cary, NC	$186K	$242K	$313K	112	4.75%
Eugene, OR	$184K	$240K	$310K	110	9.9%
Irving, TX	$184K	$239K	$310K	97	None ✓
Tampa, FL	$184K	$239K	$310K	102	None ✓
Phoenix, AZ	$184K	$239K	$310K	100	2.5%
Chandler, AZ	$184K	$239K	$310K	105	2.5%
Charlotte, NC	$184K	$239K	$310K	100	4.75%
Nashville, TN	$184K	$239K	$310K	102	None ✓
Provo, UT	$184K	$239K	$310K	100	4.85%
Round Rock, TX	$182K	$238K	$307K	108	None ✓
Gilbert, AZ	$182K	$238K	$307K	108	2.5%
Tempe, AZ	$182K	$238K	$307K	108	2.5%
Thornton, CO	$182K	$238K	$307K	108	4.55%
Boise, ID	$182K	$238K	$307K	108	5.8%
Wilmington, DE	$182K	$238K	$307K	108	6.6%
Houston, TX	$182K	$237K	$307K	91	None ✓
Stockton, CA	$180K	$235K	$304K	105	9.3%
Springfield, MA	$180K	$235K	$304K	105	5%
Salem, OR	$180K	$235K	$304K	105	9.9%
Henderson, NV	$180K	$235K	$304K	105	None ✓
Meridian, ID	$180K	$235K	$304K	105	5.8%
Fort Worth, TX	$179K	$233K	$301K	93	None ✓
Orlando, FL	$179K	$233K	$301K	100	None ✓
Reno, NV	$179K	$233K	$301K	108	None ✓
Carrollton, TX	$178K	$231K	$299K	102	None ✓
Missoula, MT	$178K	$231K	$299K	102	6.75%
Denton, TX	$176K	$229K	$297K	100	None ✓
San Bernardino, CA	$176K	$229K	$297K	100	9.3%
Cape Coral, FL	$176K	$229K	$297K	100	None ✓
Peoria, AZ	$176K	$229K	$297K	100	2.5%
Rochester, MN	$176K	$229K	$297K	100	6.8%
West Jordan, UT	$176K	$229K	$297K	100	4.85%
Overland Park, KS	$176K	$229K	$297K	100	5.7%
Dover, DE	$176K	$229K	$297K	100	6.6%
Arlington, TX	$175K	$228K	$295K	94	None ✓
Garland, TX	$175K	$228K	$295K	91	None ✓
St. Petersburg, FL	$175K	$228K	$295K	105	None ✓
Mesa, AZ	$175K	$228K	$295K	98	2.5%
Richmond, VA	$175K	$228K	$295K	98	5.75%
Columbus, OH	$175K	$228K	$295K	90	3.99%
Pittsburgh, PA	$175K	$228K	$295K	90	3.07%
Las Vegas, NV	$175K	$228K	$295K	102	None ✓
Charleston, SC	$175K	$228K	$295K	105	6.5%
Albany, NY	$174K	$227K	$294K	98	6.85%
Port St. Lucie, FL	$174K	$227K	$294K	98	None ✓
Chesapeake, VA	$174K	$227K	$294K	98	5.75%
North Las Vegas, NV	$174K	$227K	$294K	98	None ✓
West Valley City, UT	$174K	$227K	$294K	98	4.85%
Orem, UT	$174K	$227K	$294K	98	4.85%
Nampa, ID	$174K	$227K	$294K	98	5.8%
Billings, MT	$174K	$227K	$294K	98	6.75%
Lewiston, ME	$174K	$227K	$294K	98	7.15%
Bakersfield, CA	$172K	$224K	$290K	95	9.3%
Aurora, IL	$172K	$224K	$290K	95	4.95%
Glendale, AZ	$172K	$224K	$290K	95	2.5%
Norfolk, VA	$172K	$224K	$290K	95	5.75%
Newport News, VA	$172K	$224K	$290K	95	5.75%
Allentown, PA	$172K	$224K	$290K	95	3.07%
North Charleston, SC	$172K	$224K	$290K	95	6.5%
Virginia Beach, VA	$172K	$223K	$289K	98	5.75%
Cincinnati, OH	$172K	$223K	$289K	88	3.99%
Kansas City, MO	$172K	$223K	$289K	90	5.3%
Madison, WI	$172K	$223K	$289K	102	5.3%
Midland, TX	$170K	$221K	$286K	92	None ✓
Athens, GA	$170K	$221K	$286K	92	5.75%
Duluth, MN	$170K	$221K	$286K	92	6.8%
Greenville, SC	$170K	$221K	$286K	92	6.5%
Cheyenne, WY	$170K	$221K	$286K	92	None ✓
Grand Prairie, TX	$168K	$219K	$283K	90	None ✓
Tallahassee, FL	$168K	$219K	$283K	90	None ✓
Joliet, IL	$168K	$219K	$283K	90	4.95%
Colorado Springs, CO	$168K	$219K	$283K	102	4.55%
Sterling Heights, MI	$168K	$219K	$283K	90	4.25%
St. Louis, MO	$168K	$219K	$283K	86	5.3%
Indianapolis, IN	$168K	$219K	$283K	88	3.23%
Milwaukee, WI	$168K	$219K	$283K	90	5.3%
Kenosha, WI	$168K	$219K	$283K	90	5.3%
Huntsville, AL	$168K	$219K	$283K	88	5%
Fargo, ND	$168K	$219K	$283K	90	2.5%
Pasadena, TX	$166K	$217K	$281K	88	None ✓
Mesquite, TX	$166K	$217K	$281K	88	None ✓
Fresno, CA	$166K	$217K	$280K	102	9.3%
Rochester, NY	$166K	$217K	$280K	90	6.85%
Syracuse, NY	$166K	$217K	$281K	88	6.85%
Jacksonville, FL	$166K	$217K	$280K	93	None ✓
Gainesville, FL	$166K	$217K	$281K	88	None ✓
Greensboro, NC	$166K	$217K	$281K	88	4.75%
Chattanooga, TN	$166K	$217K	$281K	88	None ✓
Detroit, MI	$166K	$217K	$280K	82	4.25%
Green Bay, WI	$166K	$217K	$281K	88	5.3%
Lexington, KY	$166K	$217K	$281K	88	5%
Des Moines, IA	$166K	$217K	$280K	88	4.82%
Great Falls, MT	$166K	$217K	$281K	88	6.75%
Casper, WY	$166K	$217K	$281K	88	None ✓
Bismarck, ND	$166K	$217K	$281K	88	2.5%
Sioux Falls, SD	$166K	$217K	$281K	88	None ✓
Rapid City, SD	$166K	$217K	$281K	88	None ✓
Beaumont, TX	$164K	$214K	$276K	85	None ✓
Odessa, TX	$164K	$214K	$276K	85	None ✓
Tyler, TX	$164K	$214K	$276K	85	None ✓
Winston-Salem, NC	$164K	$214K	$276K	85	4.75%
Warren, MI	$164K	$214K	$276K	85	4.25%
Lansing, MI	$164K	$214K	$276K	85	4.25%
Independence, MO	$164K	$214K	$276K	85	5.3%
Lafayette, LA	$164K	$214K	$276K	85	6%
Cedar Rapids, IA	$164K	$214K	$276K	85	4.82%
Kansas City, KS	$164K	$214K	$276K	85	5.7%
Lincoln, NE	$164K	$214K	$276K	85	5.84%
Rio Rancho, NM	$164K	$214K	$276K	85	5.9%
Fayetteville, AR	$164K	$214K	$276K	85	4.9%
San Antonio, TX	$163K	$212K	$274K	87	None ✓
Amarillo, TX	$162K	$211K	$273K	82	None ✓
Waco, TX	$162K	$211K	$273K	82	None ✓
Pueblo, CO	$162K	$211K	$273K	82	4.55%
Columbus, GA	$162K	$211K	$273K	82	5.75%
Augusta, GA	$162K	$211K	$273K	82	5.75%
Fayetteville, NC	$162K	$211K	$273K	82	4.75%
Clarksville, TN	$162K	$211K	$273K	82	None ✓
South Bend, IN	$162K	$211K	$273K	82	3.23%
Mobile, AL	$162K	$211K	$273K	82	5%
Broken Arrow, OK	$162K	$211K	$273K	82	4.75%
Davenport, IA	$162K	$211K	$273K	82	4.82%
Buffalo, NY	$161K	$210K	$271K	88	6.85%
Louisville, KY	$161K	$210K	$271K	85	5%
Omaha, NE	$161K	$210K	$271K	88	5.84%
Killeen, TX	$160K	$208K	$270K	80	None ✓
Rockford, IL	$160K	$208K	$270K	80	4.95%
Macon, GA	$160K	$208K	$270K	80	5.75%
Akron, OH	$160K	$208K	$270K	80	3.99%
Dayton, OH	$160K	$208K	$270K	80	3.99%
Erie, PA	$160K	$208K	$270K	80	3.07%
Springfield, MO	$160K	$208K	$270K	80	5.3%
Fort Wayne, IN	$160K	$208K	$270K	80	3.23%
Bowling Green, KY	$160K	$208K	$270K	80	5%
Montgomery, AL	$160K	$208K	$270K	80	5%
Norman, OK	$160K	$208K	$270K	80	4.75%
Las Cruces, NM	$160K	$208K	$270K	80	5.9%
Gulfport, MS	$160K	$208K	$270K	80	5%
Abilene, TX	$158K	$206K	$267K	78	None ✓
Toledo, OH	$158K	$206K	$267K	78	3.99%
Evansville, IN	$158K	$206K	$267K	78	3.23%
Shreveport, LA	$158K	$206K	$267K	78	6%
Jackson, MS	$158K	$206K	$267K	78	5%
Charleston, WV	$158K	$206K	$267K	78	6.5%
Spokane, WA	$158K	$205K	$266K	95	None ✓
Cleveland, OH	$158K	$205K	$266K	82	3.99%
Grand Rapids, MI	$158K	$205K	$266K	90	4.25%
New Orleans, LA	$158K	$205K	$266K	92	6%
Brownsville, TX	$156K	$203K	$263K	75	None ✓
Fort Smith, AR	$156K	$203K	$263K	75	4.9%
Huntington, WV	$156K	$203K	$263K	75	6.5%
Corpus Christi, TX	$154K	$201K	$260K	84	None ✓
Tucson, AZ	$154K	$201K	$260K	90	2.5%
Savannah, GA	$154K	$201K	$260K	92	5.75%
Memphis, TN	$154K	$201K	$260K	82	None ✓
Knoxville, TN	$154K	$201K	$260K	85	None ✓
Birmingham, AL	$154K	$201K	$260K	82	5%
Columbia, SC	$154K	$201K	$260K	88	6.5%
Oklahoma City, OK	$154K	$201K	$260K	82	4.75%
Baton Rouge, LA	$154K	$201K	$260K	88	6%
Albuquerque, NM	$154K	$201K	$260K	88	5.9%
Tulsa, OK	$151K	$196K	$254K	80	4.75%
El Paso, TX	$149K	$194K	$251K	82	None ✓
Wichita, KS	$149K	$194K	$251K	82	5.7%
Lubbock, TX	$144K	$187K	$242K	78	None ✓
Little Rock, AR	$144K	$187K	$242K	82	4.9%
Laredo, TX	$137K	$178K	$230K	76	None ✓

COL-adjusted: where does your salary go furthest?

A $228K VP of Marketing salary in Houston (COL 91, no tax) has significantly more purchasing power than the same salary in San Francisco (COL 224, 9.3% state tax). Use our calculator to see the real numbers.

Try COL Calculator →

VP of Marketing Salary Guide (2026)

The national median salary for a VP of Marketing is $228,000 per year. Entry-level positions typically start at $175,000, while experienced professionals in the top 25% earn $295,000 or more. The highest-paid 10% of VP of Marketings nationally earn $380,000+.

Education and requirements

Bachelor's in Marketing; MBA preferred; 15+ years. This role is 50% remote-eligible nationally, which significantly expands the geographic job market for workers in lower cost-of-living cities.

Salary growth outlook

VP of Marketing compensation is growing at 5% annually, well above the national average wage growth rate.

VP of Marketing salary FAQ

How much does a VP of Marketing make?

The median VP of Marketing salary in the US is $228,000 per year — about $110/hour. Most earn between $175,000 (25th percentile) and $295,000 (75th percentile).

What is the starting salary for a VP of Marketing?

Entry-level VP of Marketing positions typically start around $175,000 per year. Pay rises with experience, specialization, and location.

How much do the highest-paid VP of Marketings earn?

The top 10% of VP of Marketings earn $380,000 or more per year — usually senior, lead, or specialized professionals in high-cost or high-demand markets.

Which city pays VP of Marketings the most?

San Francisco has the highest median VP of Marketing salary at $342K among the cities we track. But high-cost metros like San Francisco and New York often have lower real purchasing power once cost of living and taxes are factored in.

Are VP of Marketing salaries going up?

Yes — VP of Marketing pay is growing about 5% year over year, above the US average wage-growth rate.

VP of Marketing Salaryby City (2026)