MarketingUpdated Q1 2026

VP of Marketing Salary
in Rochester, NY

Own marketing strategy, brand, and demand generation at the executive level. Median salary in Rochester: $217K/year. Data from BLS, O*NET, and H-1B disclosures.

Median salary
$217K
per year
Take-home: $138K

Salary range in Rochester

Entry level (25th)$166,000
Median (50th)$217,000
Senior (75th)$280,000
Top earner (90th)$361,000

Source: BLS OES 2026, H-1B DOL Disclosures Q1 2026. Figures represent annual base salary in Rochester, New York.

Key facts for Rochester

Median salary
$217K
annual
Take-home pay
$138K
after fed/state tax
COL index
90
100 = US avg
State income tax
6.85%
annual
Avg 1BR rent
$1,080
per month
YoY growth
+5%
salary trend

Salary forecast: Rochester VP of Marketing to 2030

Based on BLS 2022–2032 Employment Projections and WEF Future of Jobs Report 2026. At current growth rates, median salary reaches $217K by 2030.

Salary trend & forecast β€” Rochester

Historical (2019–2025) + projected to 2030 based on BLS growth rates

HistoricalProjected
VP of Marketing salary trend 2019–2030PROJECTED β†’$182K$198K$214K$230K$246K201920212023202520272029
2026
$222K
projected
2027
$228K
projected
2028
$234K
projected
2029
$240K
projected
2030
$246K
projected

Projections based on BLS Employment Projections 2022–2032 CAGR and WEF Jobs Report 2025. Not financial advice.

YearProjected median salaryvs today
2027 projected$217,000+$0
2028 projected$217,000+$0
2029 projected$217,000+$0
2030 projected$217,000+$0

Projections use compound annual growth rate (CAGR) from BLS occupational outlook data. Actual salaries may vary.

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VP of Marketing Salary in Rochester, New York: Complete Guide (2026)

The median VP of Marketing salary in Rochester, NY is $217,000 per year as of Q1 2026. This figure represents the midpoint of all reported compensation for this role in the Rochester–NY metropolitan area, based on data from the Bureau of Labor Statistics Occupational Employment Statistics, H-1B visa disclosures from the Department of Labor, and O*NET occupational data.

Salary range for VP of Marketing in Rochester

Entry-level VP of Marketings in Rochester with 0–2 years of experience typically earn between $166,000 and $217,000 annually. Mid-career professionals with 3–7 years command $217,000 to $280,000, while senior-level practitioners with 8+ years of experience regularly earn $280,000 to $361,000 or more.

Cost of living in Rochester for VP of Marketings

Rochester has a cost of living index of 90 compared to the US national average of 100. This means your salary goes approximately 10% further in Rochester than the national average. New York has a 6.85% state income tax rate.

Education requirements for VP of Marketing

Bachelor's in Marketing; MBA preferred; 15+ years. 50% of these roles offer some remote flexibility.

VP of Marketing salary in nearby cities

CityMedian salaryCOL index
Rochester (current)$217K90
New York City$426K187
Buffalo$210K88
Yonkers$376K165
Syracuse$201K88
Albany$223K98