MarketingUpdated Q1 2026No state income tax

VP of Marketing Salary
in Lubbock, TX

Own marketing strategy, brand, and demand generation at the executive level. Median salary in Lubbock: $187K/year. Data from BLS, O*NET, and H-1B disclosures.

Median salary
$187K
per year
Take-home: $132K

Salary range in Lubbock

Entry level (25th)$144,000
Median (50th)$187,000
Senior (75th)$242,000
Top earner (90th)$312,000

Source: BLS OES 2026, H-1B DOL Disclosures Q1 2026. Figures represent annual base salary in Lubbock, Texas.

Key facts for Lubbock

Median salary
$187K
annual
Take-home pay
$132K
after fed/state tax
COL index
78
100 = US avg
State income tax
None
Texas advantage!
Avg 1BR rent
$780
per month
YoY growth
+5%
salary trend

Salary forecast: Lubbock VP of Marketing to 2030

Based on BLS 2022–2032 Employment Projections and WEF Future of Jobs Report 2026. At current growth rates, median salary reaches $187K by 2030.

Salary trend & forecast β€” Lubbock

Historical (2019–2025) + projected to 2030 based on BLS growth rates

HistoricalProjected
VP of Marketing salary trend 2019–2030PROJECTED β†’$157K$171K$185K$198K$212K201920212023202520272029
2026
$192K
projected
2027
$196K
projected
2028
$201K
projected
2029
$206K
projected
2030
$212K
projected

Projections based on BLS Employment Projections 2022–2032 CAGR and WEF Jobs Report 2025. Not financial advice.

YearProjected median salaryvs today
2027 projected$187,000+$0
2028 projected$187,000+$0
2029 projected$187,000+$0
2030 projected$187,000+$0

Projections use compound annual growth rate (CAGR) from BLS occupational outlook data. Actual salaries may vary.

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VP of Marketing Salary in Lubbock, Texas: Complete Guide (2026)

The median VP of Marketing salary in Lubbock, TX is $187,000 per year as of Q1 2026. This figure represents the midpoint of all reported compensation for this role in the Lubbock–TX metropolitan area, based on data from the Bureau of Labor Statistics Occupational Employment Statistics, H-1B visa disclosures from the Department of Labor, and O*NET occupational data.

Salary range for VP of Marketing in Lubbock

Entry-level VP of Marketings in Lubbock with 0–2 years of experience typically earn between $144,000 and $187,000 annually. Mid-career professionals with 3–7 years command $187,000 to $242,000, while senior-level practitioners with 8+ years of experience regularly earn $242,000 to $312,000 or more.

Cost of living in Lubbock for VP of Marketings

Lubbock has a cost of living index of 78 compared to the US national average of 100. This means your salary goes approximately 22% further in Lubbock than the national average. Crucially, Texas has no state income tax β€” giving Lubbock-based VP of Marketings an immediate 5–7% take-home pay advantage over workers in states like California (9.3%) or New York (6.85%).

Education requirements for VP of Marketing

Bachelor's in Marketing; MBA preferred; 15+ years. 50% of these roles offer some remote flexibility.

VP of Marketing salary in nearby cities

CityMedian salaryCOL index
Lubbock (current)$187K78
Houston$237K91
San Antonio$212K87
Dallas$251K96
Austin$262K110
Fort Worth$233K93