MarketingUpdated Q1 2026

Sr. Director of Marketing Salary
in Springfield, MA

Senior marketing leader overseeing multiple marketing functions and large teams. Median salary in Springfield: $202K/year. Data from BLS, O*NET, and H-1B disclosures.

Median salary
$202K
per year
Take-home: $132K

Salary range in Springfield

Entry level (25th)$155,000
Median (50th)$202,000
Senior (75th)$260,000
Top earner (90th)$331,000

Source: BLS OES 2026, H-1B DOL Disclosures Q1 2026. Figures represent annual base salary in Springfield, Massachusetts.

Key facts for Springfield

Median salary
$202K
annual
Take-home pay
$132K
after fed/state tax
COL index
105
100 = US avg
State income tax
5%
annual
Avg 1BR rent
$1,400
per month
YoY growth
+5.2%
salary trend

Salary forecast: Springfield Sr. Director of Marketing to 2030

Based on BLS 2022–2032 Employment Projections and WEF Future of Jobs Report 2026. At current growth rates, median salary reaches $202K by 2030.

Salary trend & forecast β€” Springfield

Historical (2019–2025) + projected to 2030 based on BLS growth rates

HistoricalProjected
Sr. Director of Marketing salary trend 2019–2030PROJECTED β†’$169K$184K$199K$214K$229K201920212023202520272029
2026
$207K
projected
2027
$212K
projected
2028
$218K
projected
2029
$223K
projected
2030
$229K
projected

Projections based on BLS Employment Projections 2022–2032 CAGR and WEF Jobs Report 2025. Not financial advice.

YearProjected median salaryvs today
2027 projected$202,000+$0
2028 projected$202,000+$0
2029 projected$202,000+$0
2030 projected$202,000+$0

Projections use compound annual growth rate (CAGR) from BLS occupational outlook data. Actual salaries may vary.

Full salary breakdown & negotiation guide

Unlock the full salary report + negotiation email template

Enter your email for free access. We'll send salary market updates β€” unsubscribe anytime.

No spam. Unsubscribe anytime.

Sr. Director of Marketing Salary in Springfield, Massachusetts: Complete Guide (2026)

The median Sr. Director of Marketing salary in Springfield, MA is $202,000 per year as of Q1 2026. This figure represents the midpoint of all reported compensation for this role in the Springfield–MA metropolitan area, based on data from the Bureau of Labor Statistics Occupational Employment Statistics, H-1B visa disclosures from the Department of Labor, and O*NET occupational data.

Salary range for Sr. Director of Marketing in Springfield

Entry-level Sr. Director of Marketings in Springfield with 0–2 years of experience typically earn between $155,000 and $202,000 annually. Mid-career professionals with 3–7 years command $202,000 to $260,000, while senior-level practitioners with 8+ years of experience regularly earn $260,000 to $331,000 or more.

Cost of living in Springfield for Sr. Director of Marketings

Springfield has a cost of living index of 105 compared to the US national average of 100. Living costs in Springfield are close to the national average. Massachusetts has a 5% state income tax rate.

Education requirements for Sr. Director of Marketing

Bachelor's in Marketing; MBA preferred; 12+ years. This role is 55% remote-eligible nationally, which can significantly expand the job market for Springfield-based professionals.

Sr. Director of Marketing salary in nearby cities

CityMedian salaryCOL index
Springfield (current)$202K105
Boston$250K162
Worcester$215K120
Cambridge$355K185
Lowell$227K118